Amazon lunches Nova Act, it's AI Agent.

Amazon has developed the Nova Act AI agent, which is built on its own suite of foundation AI models known as Nova, introduced a few months ago. This AI agent can decompose complex workflows into manageable tasks, such as searching, adding items to a cart, checking out, or responding to queries based on user interactions on the screen.

According to internal evaluations, Amazon claims that its AI tool outperforms competing products from OpenAI and Anthropic. The company aims for an accuracy rate exceeding 90%, particularly in browser-based tasks where AI tools typically struggle, including handling pop-ups, drop-down menus, and date selections.

Currently, Nova is in the research preview stage and is available to developers. "Our vision is for agents to tackle a wide array of intricate, multi-step tasks, such as planning a wedding or managing complex IT operations, to enhance business productivity," the company states.

Notably, the foundational elements of Nova Act have already been incorporated into the Alexa+ framework, enabling the virtual assistant to browse the internet on behalf of users and complete various tasks. This integration provides Amazon with a significant advantage in promoting the Nova Act tool to a broader audience.

Access to Alexa+ is currently restricted to Prime subscribers or those willing to pay a monthly fee for the advanced assistant. In contrast to OpenAI's expensive agentic Operator, Amazon has a much larger potential user base equipped with compatible hardware at home to explore the capabilities of Alexa+ and the underlying Nova Act technology.

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